Maximize Your Brand: Agenda Update

Monday, October 19, 2009
8:00-9:00 am Registration/Breakfast
9:00-9:15 am Symposium Opening/Welcome
9:15-10:00 am Workshop I: Ross Knight "Passion+Creativity=The KNIGHT Experience"
10:00-10:45 am Workshop II: Harmony Walton "Brand Strategy: Vision, Messaging & Leveraging"
10:45-11:00 am Break
11:00-11:45 am Workshop III: Alan Berg
11:45-12:45 pm Networking Luncheon
12:45-2:45 pm Keynote: Natalie Bradley "How To Attract All The Brides You Need For Your Wedding Business"
2:45-3:00 pm Break
3:00-3:45 pm Workshop IV: Chris Duggan
3:45-4:45 pm Trends 2010 Panel
4:45-5:00 pm Closing Remarks/Presentations
6:00-8:00 pm Networking Cocktail Party
Tuesday, October 20, 2009
8:00-9:00 am Continental Breakfast
9:00-9:15 am Symposium Opening/Welcome
9:15-10:00 am Workshop I: Xochitl Gonzalez
10:00-10:45 am Workshop II: Stephanie Hunt
10:45-11:00 am Break
11:00-11:45 am Workshop III: Katie Martin "Easy Steps to Make Your Wedding Business Eco-Friendly and Attract Green Brides!"
11:45-12:45 pm Networking Luncheon
12:45-2:45 pm Keynote: Linnyette Richardson-Hall "Hustle & Flow - How to Stay on Top & In The Game"
2:45-3:00 pm Break
3:00-3:45 pm Workshop IV: B. Coveney Smith "The Emerging Gay & Lesbian Wedding Market"
3:45-4:45 pm Media Panel Discussion*
4:45-5:00 pm Closing Remarks/Presentations

*Media Panel to include editors from the industry's top online and print magazines discussing "How do I get editorial coverage in online/print magazines and blogs? What kinds of images have a better chance of getting chosen?"
Stacie Francome, GetMarried.com
Alan Berg, The Knot
Jennifer S. Lazarus, Bridal Guide
Bridgette Bartlett, Essence.com